Latttice — the Data Product Workbench for Collibra, now on the Collibra MarketplaceLatttice — the Data Product Workbench for Snowflake70% Less Complexity with LattticeDeliver Trusted Data 80% FasterLower the Cost of Building and Operating Data Products by 70%Latttice is available where business teams work — Slack, Excel, LattticeGPTLatttice the Data Product Workbench brings trusted, fit-for-purpose data to the point of decisionsLatttice the Data Product Workbench is the bridge between the Business and Data TeamsLatttice delivers active governance at the point of data access, so trusted data products are created, controlled, and used with confidenceDesigned in North Carolina, USA
Industries/eCommerce
eCommerce Industry Solution

From fragmented eCommerce systems to trusted revenue decisions.

Latttice helps eCommerce teams unify customer, order, product, inventory, pricing, promotion, fraud, marketing and service data into governed data products that business teams can use for faster, better revenue decisions. Zero code needed.

The eCommerce data problem

eCommerce does not lack data. It lacks trusted data at the moment decisions need to be made.

eCommerce and retail teams rely on data spread across commerce platforms, order systems, inventory tools, CRM, fulfillment, marketing channels, loyalty programs, pricing feeds, and fraud workflows. The challenge is that these signals often sit in different platforms, formats, and ownership models.

When teams cannot access reliable data quickly, decisions slow down. Inventory issues are discovered too late. Campaign performance is harder to interpret. Pricing and promotion decisions rely on partial information. Fraud and chargeback responses become reactive. AI initiatives struggle because the underlying data is not connected, governed, or ready for use.

Latttice helps eCommerce teams turn fragmented operational and customer data into governed, reusable data products that can be accessed, shared, analyzed, and used by AI with confidence.

From fragmented eCommerce systems to trusted data products and commercial outcomes — unify eCommerce data into trusted data products
Why eCommerce leaders choose Latttice

Give eCommerce teams the trusted data they need to improve revenue, reduce delays, and make faster decisions across every channel.

30%
Faster Analysis

AI-powered analysis helps teams understand customer, order, and inventory performance when decisions need to be made.

Real-time
Visibility

Connect commerce, inventory, CRM, marketing, and operational data into trusted data products.

Self-service
Data Products

Empower business teams to access and use trusted data without waiting on data-ops bottlenecks.

No complex setup. No rip and replace. Just access your data and begin building trusted data products in minutes. Zero code needed.

Trusted eCommerce data products in action

Four high-value eCommerce use cases powered by trusted data products and AI-assisted analysis.

Customer Segmentation & Personalization
Data sources
  • Web clickstreams
  • Purchase history
  • Email engagement
  • Loyalty program data
How Latttice supports the decision

Customer 360 data product → AI-powered segmentation → better targeting, personalization, and campaign decisions

Outcome

25% increase in campaign conversion rate through AI-powered customer insights and personalized targeting.

Inventory & Demand Forecasting
Data sources
  • ERP stock levels
  • POS transactions
  • Promotion calendars
  • Supplier lead times
How Latttice supports the decision

Inventory and demand data product → AI-assisted forecasting → replenishment alerts and stock-out prevention

Outcome

30% reduction in stock-out events through smarter demand prediction and replenishment support.

Pricing & Promotion Optimization
Data sources
  • Competitive pricing feeds
  • Sales history
  • Margin data
How Latttice supports the decision

Use competitive pricing feeds, sales history, and margin data to create a trusted pricing data product. Latttice helps teams explore pricing scenarios, assess promotional impact, and make smarter commercial decisions.

Outcome

5% uplift in gross margin through intelligent pricing optimization and promotion strategies.

Fraud Detection & Order Validation
Data sources
  • Payment gateway logs
  • Shipping address verification
  • Device fingerprinting
How Latttice supports the decision

Order and payment data product → AI-assisted fraud detection → faster order validation and risk flagging

Outcome

40% fewer chargebacks with automated fraud prevention.

System architecture

End-to-end visibility across your entire eCommerce stack.

Latttice connects to your existing commerce, inventory, CRM, marketing, and operational systems to create trusted data products — without rip and replace. Business teams can then use those products for analysis, AI-powered questioning, reporting, and better decision-making.

Latttice eCommerce system architecture — connectors on the left, capability tiles in the middle, consumption tools on the right
Platform capabilities behind the solution

The building blocks behind the solution.

Connectors
  • REST / GraphQL APIs
  • JDBC / ODBC for OLTP & warehouses
  • Webhook & event streams
  • CDC for real-time sync
AI Agents
  • Personalization Agent
  • Forecasting Agent
  • Pricing Agent
  • Fraud-Detection Agent
Security & Compliance
  • ISO 27001 / SOC 2
  • AES-256 encryption
  • OAuth 2.0 / SAML SSO
  • GDPR & CCPA ready
Consumption Layer
  • LattticeGPT
  • Natural-language analytics UI
  • REST & GraphQL endpoints
  • Webhooks
Customer success story

Fast-growth direct-to-consumer brand.

Challenge
  • Siloed web, CRM, and inventory data
  • High cart abandonment
  • Rising fraud losses
Solution
  • Latttice trusted data products
  • Personalization workflow
  • Forecasting workflow
  • Fraud detection workflow
Results
  • 22% lift in AOV
  • 30% fewer stock-outs
  • 45% reduction in chargebacks
  • ROI in 4 months
Business value

Unified visibility, faster insights, and better decisions across every channel — with a measurable return in months, not years.

Latttice in Action — eCommerce

From fragmented commerce data to trusted revenue decisions.

Latttice gives eCommerce teams a governed way to create and share trusted data products that support the commercial decisions they need to make every day — across Customer 360, Order Performance, Inventory Availability, Pricing & Promotions, Fraud & Risk, Product Insights, Marketing Performance, and Service Trends.

eCommerce leaders rely on data from many moving parts: customer behavior, orders, inventory, pricing, promotions, fulfillment, fraud, loyalty, and channel performance. The challenge is not whether the data exists. The challenge is whether teams can access it quickly, trust it, and use it when decisions need to be made.

Latttice Pin Board gives business teams a single place to discover and use trusted eCommerce data products. Instead of searching across disconnected systems or waiting for manual reporting cycles, teams can access governed data products such as Customer 360, Order Performance, Inventory Availability, Demand Forecast, Pricing & Promotions, Cart Abandonment, Fraud & Chargeback Risk, Returns & Fulfillment, Channel Performance, and Loyalty / Repeat Purchase.

The result is a clearer operating picture across the eCommerce business, helping leaders make faster, better-informed decisions across revenue, customer experience, stock availability, risk, and growth.

Latttice Pin Board on laptop and mobile showing eCommerce data products — Customer 360, Order Performance, Inventory Availability, Demand Forecast, Pricing & Promotions, Cart Abandonment, Fraud & Chargeback Risk, Returns & Fulfillment, Channel Performance, and Loyalty / Repeat Purchase

What this means for eCommerce leaders

Revenue teams

Understand customer behavior, campaign performance, cart abandonment, and repeat purchase patterns faster.

Operations teams

Monitor inventory availability, demand signals, fulfillment issues, and returns with greater confidence.

Finance & risk teams

Track pricing, margin, fraud, chargebacks, and performance across channels.

Leadership teams

Move from fragmented reporting to trusted, decision-ready data products that support action.

Latttice helps eCommerce teams move beyond scattered reports and disconnected systems, giving them trusted data products they can use to make decisions with confidence. Zero code needed.

Executive Download: Latttice for eCommerce

Assess Your eCommerce Data Readiness

Is your eCommerce data ready to support faster revenue, inventory, pricing, marketing and customer decisions?

Take the Latttice eCommerce readiness assessment to understand where fragmented data, manual reporting, inconsistent definitions or governance gaps may be slowing down better commercial outcomes.

Use this executive assessment to identify where your organization sits today and what becomes possible when revenue, merchandising, marketing, operations, finance, risk, and data teams work from trusted, governed eCommerce data products.

Executive Download: Latttice for eCommerce
Latttice for eCommerce executive deck cover — from fragmented systems to trusted revenue decisions

Latttice for eCommerce — From Fragmented Systems to Trusted Revenue Decisions

Give your leadership team a clear view of how Latttice helps eCommerce organizations move from fragmented systems to trusted revenue decisions. This executive-ready deck explains how Latttice brings customer, order, inventory, pricing, promotion, fraud and marketing data together as governed, reusable data products that support better decisions across the trading cycle.

Free download.No form. No email required.
Executive briefing PDF
Freely downloadable. Share internally with commercial, merchandising, marketing, operations, finance, risk, and data teams.
Download the Executive DeckSee Latttice in Action
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  1. 1

    Can teams access trusted customer and order data when decisions need to be made?

  2. 2

    Are inventory, returns, and fulfillment signals connected across systems?

Executive reflection tool. Do not include sensitive, confidential, personal, customer, financial, or regulated information in your answers. Responses may be used in aggregated, non-identifiable form to help Data Tiles understand common industry challenges and improve future resources for our community and customers.

Deeper conversation

Want to Discuss Your Results?

Your assessment result is a starting point. If you would like to explore what this could look like inside your organization, you can request a deeper conversation with our team.

Speak with John Goode
Global Chief Revenue Officer

Best for executive conversations on eCommerce strategy, commercial framing, and how Latttice supports revenue growth, inventory visibility, pricing, marketing performance, fraud risk, governance, and AI readiness across the trading cycle.

Speak with Lili Marsh
Head of Partner & Customer Success

Best for practical conversations on adoption, onboarding, and how merchandising, marketing, operations, finance, and risk teams work day-to-day with trusted eCommerce data products in Latttice.

Please do not include sensitive, confidential, personal, customer, financial, or regulated information in your email. Your details will only be used to respond to your inquiry.

Get started

Ready to turn fragmented eCommerce data into trusted revenue decisions?

Latttice helps business teams create, govern and share trusted data products across customer, order, inventory, pricing, marketing, fraud and service data, without waiting months for technical delivery.

No complex setup. No rip and replace. Just access your data, and begin building trusted data products in minutes. Zero code needed.

Ready when you are

See Latttice with your own use case.

Bring us a business challenge, decision or data product idea. We'll show how Latttice can bring it to life using realistic synthetic data, without requiring access to your private data.

No sales pitch. Just a tailored demonstration for your scenario.

Start a Data Conversation

See what becomes possible when your data is finally accessible.

If your business could access trusted data instantly, what decisions would move faster?Latttice puts data products directly into the hands of the people who use them.

Start a Latttice Trial

Want to talk through your data product challenge?

Share where you are, what's blocking progress, and how trusted data products could help — we'll connect you with the right person on the Latttice team.

Let's Talk