Campaign Performance
One governed view of delivery, spend, conversion, and return across every campaign and channel.
Latttice for Media
Media data products. Turn fragmented campaign, audience, and revenue data into trusted decisions for every media team.
Media organizations generate enormous amounts of audience, advertising, content, and commercial data. The challenge is not collecting it. The challenge is bringing it together quickly enough for campaign optimization, commercial reporting, executive decision making, and AI. Latttice transforms fragmented media data into trusted, governed data products that can be reused across every campaign, team, and AI application.
The industry challenge
Every campaign creates more data. Very little becomes trusted business context.
Audience data sits in one platform. Campaign performance sits in another. Digital analytics, TV ratings, CRM, sales, finance, agency reporting, social, streaming, and advertising platforms each hold part of the picture, and none of them hold the answer.
Where the data lives today
Audience measurement
Campaign management
Digital analytics
TV ratings
CRM
Advertising sales
Finance
Agency reporting
Social media
Streaming platforms
Advertising platforms
Spreadsheets
The result
- Multiple reports that disagree
- Different numbers in every meeting
- Slow campaign optimization
- Manual spreadsheet reconciliation
- Executives questioning performance
- AI without trusted context
The data exists. The trusted answer usually does not.
Proven business outcomes
Trusted media information, without replacing what already works.
Latttice sits across your existing estate and lets the teams closest to the campaign create governed data products for performance, audience, revenue, and content.
Improve campaign performance
Bring campaign, audience, and conversion signals into one governed view so optimization decisions are made on trusted numbers.
Reduce reporting effort
Replace repeated manual reconciliation across platforms with reusable data products that are built once and trusted everywhere.
Accelerate optimization
Move from weekly reporting cycles to same-day adjustments, because the trusted answer is already assembled.
Increase audience understanding
Connect audience, engagement, and conversion behavior across channels to understand who is responding and why.
Improve advertiser confidence
Give advertisers and agencies consistent, governed performance numbers with clear ownership and lineage behind them.
Enable trusted AI insights
Give AI models and agents governed commercial context instead of raw extracts from disconnected advertising platforms.
The media data product operating model
Your media technology already exists. The missing piece is trusted business context.
Latttice complements your existing investments rather than replacing them. It connects to the platforms that already run marketing, advertising, and commercial operations, and turns them into governed data products people and AI can rely on.
Existing Media systems
Google Analytics
Google Ads
Meta
LinkedIn & TikTok
YouTube
Salesforce
HubSpot
Snowflake
Databricks
AWS
Azure
Power BI & Tableau
Streaming platforms
Finance & ERP
Files, APIs & Excel
Ad platforms
Latttice
Data Product Workbench
ConnectGovernActivate
Trusted Media data products
Campaign performance
Audience 360
Advertising revenue
Content performance
Powering
Decision makingAnalyticsAI
No rip and replace. Latttice federates across the systems you already run.
MarketingSalesCommercialExecutivesAICampaign Effectiveness Adviser
Featured capability
See campaign effectiveness in action.
The Campaign Effectiveness Adviser runs a governed Lenz workflow across Latttice data products. It analyzes campaign performance, identifies where return is strongest and where revenue is at risk, and prepares optimization recommendations for authorized human approval. Seatbelt governance is applied throughout.
- Which campaigns are underperforming?
- Which audience segments are converting?
- What creative is driving results?
- Which channels have declining return on investment?
- Which advertisers require attention?
- Where is revenue at risk?
- How has campaign performance changed?
- What optimization actions should we take next?
Data products for media
The data products media teams create first.
Audience 360
Audience segments, reach, frequency, and engagement joined across measurement, digital, and CRM.
Advertising Revenue
Booked, delivered, and forecast revenue with consistent definitions across sales and finance.
Content Performance
How programs, formats, and creative perform against audience and commercial objectives.
Media Inventory
Available, sold, and utilized inventory across broadcast, digital, outdoor, and streaming.
Customer Engagement
Subscription, retention, and engagement behavior connected to campaign and content exposure.
Commercial PipelineSubscription AnalyticsMarketing AttributionCross Channel PerformanceAgency & Partner PerformancePricing & Yield
Decisions supported
Every data product starts with a decision that needs to be made.
Campaign optimization
Advertising sales
Audience growth
Revenue forecasting
Content investment
Executive reporting
Customer engagement
Pricing and yield
Agency reporting
Partner performance
AI ready media
A clear path from trusted data to commercial outcomes.
AI is only valuable when it understands campaigns, audiences, commercial metrics, business definitions, governance, ownership, and lineage. Media data products supply exactly that trusted business context.
Trusted Data Products
Governed, reusable media data products created from the platforms you already run.
Governance & Business Context
Ownership, business definitions, lineage, and access control applied at the point of use.
AI Models & Agents
The Campaign Effectiveness Adviser reasons over trusted context, not raw platform extracts.
Commercial Outcomes
Faster optimization, stronger advertiser confidence, and defensible executive reporting.
Why Latttice for media
Governance, access, and lineage designed for commercial teams.
Business-led data products
Zero code
Active governance
No rip and replace
Federated architecture
AI ready
Complete lineage
Fine-grained access control
Existing identity providers
Reusable across every campaign
Customer scenario
Campaign performance dropped yesterday. Now what?
A marketing executive needs to understand why campaign performance dropped yesterday. Instead of requesting reports from multiple teams and waiting days for numbers that will not reconcile, they ask the Campaign Effectiveness Adviser.
It immediately assembles governed data products across campaign platforms, CRM, digital analytics, advertising revenue, and audience performance.
Within minutes the executive understands
- What changed
- Why it changed
- Which campaigns require action
- What revenue is at risk
- Recommended next steps
The same trusted data products are immediately reusable across reporting, analytics, and AI.
Media industry assessment
Start with a clear view of where you are today.
Media Data Product Readiness Assessment
Understand which campaign, audience, and commercial data products your teams need first, and what it takes to create them.
Request assessmentCampaign Analytics Assessment
Review how campaign performance is measured today, where the numbers diverge, and how quickly optimization decisions can be made.
Request assessmentAI Readiness Assessment
Assess whether your commercial data carries the governance, definitions, and lineage AI needs to be trusted.
Request assessment
Your media data already exists. The trusted answer usually doesn't.
See how Latttice transforms fragmented media information into trusted data products powering better campaign decisions and AI.
Speak with John Goode
Chief Revenue Officer
Best for executive conversations on commercial strategy, advertising revenue, audience growth, and how Latttice supports media leadership priorities including campaign performance, executive reporting, and AI readiness.
Speak with Lili Marsh
Head of Partner & Customer Success
Best for practical conversations on adoption and onboarding, and how marketing, advertising sales, commercial, analytics, and data teams work day-to-day with trusted media data products in Latttice.
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Get started
Turn fragmented media data into trusted campaign decisions.
Media is just one example of how Latttice transforms data access, governance, and decision-making across the enterprise.
Watch Latttice support real industry use cases
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Trial Latttice free for 14 days. No credit card required. No payment during the trial. See how easy it is to unify media data, apply governance, and create data products your teams can use with confidence.
Trial Latttice TodayNo complex setup. No rip and replace. Just access your data, govern it, and begin building trusted data products in minutes. Zero code needed.